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SEO

Search Engine Optimisation is the process of developing content that supports a high web page ranking by search engines such as Google.

freemium

A portmanteau of “free” and “premium”. A business model in which a brand offers a basic product or service for free, while charging for premium features or services.

visual identity

A term that specifies the elements of a brand that can be perceived through sight within the wider context of brand identity.

audio branding

The use of sound, music, voice and other audio cues to make a brand easier to recognise and remember. Audio branding can include sonic logos, product sounds, hold music, voice treatments an...

market position

A company's place in the market in relation to its competitors. Position can be ranked by various factors.

experiential names

A name designed to convey the customer or user experience in some way. Experiential names can be created through wordplay or alliteration, and may have a sensory component. Examples include...