Brand building
glossary

Name: Stepworks Singapore
Address: 160 Robinson Road, #14-04, Singapore, Singapore, 068914, SG
Telephone: +65-6668-7233

Question

Applying an existing, usually successful, brand to a new offering. This can add positive equity to the new brand, but risks diluting the essence of the existing brand.

Accepted Answer

Applying an existing, usually successful, brand to a new offering. This can add positive equity to the new brand, but risks diluting the essence of the existing brand.

Brand building
glossary

brand extension

Suggest a term

Brand building glossary

brand extension

Suggest a term

Get Wholehearted Brand Building – regular insights via email

Brand building
glossary