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market segment

A group of potential customers sharing a common need or want that a company can target as a mass.

distinction

A distinctive quality, such as a unique feature, mnemonic or promise, increase the memorability of a brand. This brand recognition raises the likelihood of choice at the point of sale. Dist...

brand marketing

The strategy of developing and growing a relationship between a brand and its stakeholders over time. Objectives include encouraging preference, enhancing reputation and positively affectin...

quantitative research

A market research methodology that aims to understand human behaviour through collection and analysis of data.

content management system (CMS)

A digital application or platform that enables website content to be managed effectively. Wordpress is the most popular example.

mission