Brand building
glossary

Question

Names that combine two or more words or ideas. Examples include Microsoft (microcomputer + software), Netflix (net + flicks), Walmart (Walter + mart). Also called portmanteau words.

Accepted Answer

Names that combine two or more words or ideas. Examples include Microsoft (microcomputer + software), Netflix (net + flicks), Walmart (Walter + mart). Also called portmanteau words.

Brand building
glossary

compound names

Suggest a term

Let’s talk about building your brand

Brand building glossary

compound names

Suggest a term

Let’s talk about building your brand

Get Wholehearted Brand Building – regular insights via email

Brand building
glossary