Brand building


acronym names

Names created by abbreviating two or more words, ideas or names.  Either pronounced letter-by-letter or as a word. Examples include IBM (International Business Machines), H&M (Hennes & Mauritz), IKEA (Ingvar Kamprad Elmtaryd Agunnaryd), 3M (Minnesota Mining and Manufacturing). Acronyms often sound generic, are less memorable and require more investment to promulgate.

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