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Brand building glossary

corporate citizen

The recognition that a corporation has a wider effect on society, and its obligations to society go beyond minimum regulatory compliance and generating profits for shareholders. In many sectors, perceptions that a corporation is a good corporate citizen contributes to the value of its brand because it becomes a more attractive choice for like-minded customers and talent.

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corporate social responsibility (CSR)

An evolving approach to self-regulation of a business that aims to develop positive corporate citizenship. Includes internal initiatives that aim to reduce or eliminate practices that have...

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