Situation

Planting seeds of trust

Hel Ved Capital Management is an Asia-based investment management firm active in technology, media and communications sectors.

Leadership sought a more distinctive and confident brand presence to support future growth.

Hel Ved Capital partnered with Stepworks to evolve its brand identity and website.

Response

An illustrious polish for a solid name

Hel ved is Norwegian for solid wood. The concept conveys value, dependability and resilience. The name also evokes the founder’s family name, which means firewood.

The team began by refreshing Hel Ved Capital’s identity, which centres on an acorn icon created from the letters H, V and C.

A refreshed brand identity was flowed into an updated website, stationery and a presentation template.

Outcome

The forest and the trees

The revitalised brand frames the firm’s investment philosophy with an oak-toned visual language designed to project a trustworthy corporate image.

Visitors gain an enhanced understanding of the Hel Ved Capital story and investment philosophy via a refreshed website.

A business with consistent and distinctive branding inspires greater stakeholder confidence. The collaboration between Hel Ved Capital and Stepworks delivered an effective brand platform that supports the firm’s continued development.

“Stepworks did an impressive job of bringing more meaning into our logo and brand identity. They understood the original ideas behind the name and brand, then developed it into a fuller visual system that feels creative, professional and true to who we are. Our website, presentation deck and stationery now express our firm with much more confidence reflecting our evolution over the years. They listened, delivered, listened again and really nailed it.”

Annie Lai, President and Chief Operating Officer

Hel Ved Capital