Support for leaders taking organisations through times of pivotal change
One of the highest risks in brand building is an uninformed or inexperienced leader.
It’s common because few leaders regularly get involved in branding projects. Branding usually requires a daunting degree of subjectivity as well as sensitive aesthetic judgement. It requires specialist experience.
Brand building is a task that can be relatively easily insourced after allocating appropriate resources. The series offers guidance to make better decisions about that.