First impressions are important for new and emerging fund managers.
Audiences look for signs that a team is serious, considered and ready to manage capital. Shinka Capital Management required a professional expression of who they are, to start important market conversations with calm assurance.
Situation
Shinka Capital Management is a boutique hedge fund focused on identifying Japanese corporate intrinsic value through in-depth fundamental analysis.
Its specialist approach gives the firm a precise point of view in a sophisticated market.
As a new firm preparing to launch, Shinka needed a brand and website that could establish credibility quickly with qualified investors.
Response
Stepworks developed a brand identity and logo that gives Shinka a restrained and professional foundation. The logo symbol is the founder’s family crest from a samurai tradition. This was adopted with minimal change for its strong story value.
The brand expression connects the ideas of evolution, intrinsic value and depth, that expresses the firm’s investment focus without overstatement.
The digital work included advisory, analytics, content creation, hosting advisory, SEO strategy, UAT, UX and UI plus web development.
Outcome
The collaboration provided Shinka Capital Management a focused brand and website in time for its boutique hedge fund launch at an important investor conference.
Quality branding sends the message that the people behind the fund understand how to communicate and are meticulous in execution.
The concise digital presence helps investors quickly understand the firm’s focus on Japanese corporate value and specialist approach.
“We’re really pleased with the brand development services provided by Stepworks for our boutique hedge fund launch. They made the process easy and enjoyable, and we’re very happy with the results of our confidence-inspiring brand.”
COO
Shinka Capital Management
Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700
Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233
