28 April 2022
5 May 2022
Time and time again throughout history leaders have emerged who can move people to achieve extraordinary feats.
Often great sacrifices are involved.
Powerful leaders get buy-in from followers by vividly expressing a positive future state that is worth striving together for.
Modern business leaders seek to leverage this principle with the vision statement and related ideas.
Can you buy-in to this vision?
A strong vision can deliver positive value across many dimensions of an organisation.
So why are so many corporate vision statements uninspiring, irrelevant and easily forgotten?
Hong Kong-based global branding agency Stepworks has posted an article that examines this topic through a brand-builder’s lens.
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