Supporting the growth of a luxury travel business

The quest for an exceptional travel brand

Intriq Journey engaged Stepworks for a brand revitalisation to better reflect their ultra premium travel offering. The aim was to express the luxury travel specialist’s established strengths more clearly, and support its next stage of growth.

The Singapore-based group focuses on clientele in Asia. Intriq Journey creates hand-crafted experiences for discerning travellers who value time, choice, insider advice and carefully held support. Its refreshed brand enables consistent communications across its diverse markets and touchpoints.

From discovery to brand management

The project began with stakeholder interviews, peer and competitor research and a review of audience needs. These findings shaped the brand strategy, which is centred on the idea Quest for exceptional travel.

Stepworks then developed a refreshed identity system, which builds on the Q in Intriq. 

The brand was applied in English, Traditional Chinese and Simplified Chinese typography. Supporting components include a colour palette, graphics, iconography and photography style. 

Comprehensive brand guidelines were developed to support effective brand management, alongside a website sitemap and design advisory.

Bringing the brand to life 

A brand workshop led by Stepworks brought together Intriq Journey teams in Singapore, Malaysia, Hong Kong and mainland China.

The event celebrated the refreshed brand. Attendees were shown how to apply it in practical terms. 

Intriq Journey team members were clearly inspired by the changes. Equipped to embrace their distinctive luxury travel brand, they live it daily with better understanding that builds stronger customer relationships.

The productive and enjoyable collaboration gives Intriq Journey a valuable toolkit for communicating its thoughtful and carefully curated approach to luxury travel.

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