Singapore Pools switch on Livewire

1 May 2010

Singapore Pools has unveiled their energetic new premium sportsbook venue, Livewire. Stepworks coined the name and positioning line "For good sports", and developed the brand concept as part of a comprehensive market research and development programme. The brief included a number of challenges, including the need for the brand to stand out in a busy casino environment, and also appeal to English and Chinese speakers.

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