Revitalised brand and website for responsible investment family office

Lotus Singapore Group is a private family-owned investment company with interests across jewellery and timepieces, luxury experiences, beverages and growth investments. 

With a mandate to give back to society, Lotus Singapore Group allocates substantial profits to the Khetan Foundation. The group directly connects its commercial activity and long-term social contribution.

Lotus Singapore Group engaged Stepworks to refresh its brand and website. The initiative was part of a wider programme connecting the investment business and foundation, each with a distinct brand identity.

Investing that takes the high road

Stepworks began with discovery and strategy, identifying a brand direction built on partnership, governance and long-term value. 

The brand focuses on the group’s investment philosophy and social purpose of Investing with Conscience. 

Brand identity development created a refined visual system for the group. A refreshed logo depicts a lotus flower, which inspired the logo for the family’s foundation. 

The design team also defined typography, colour, supporting graphics, photography guidance and developed templates for practical applications.

A clearer online investment platform

The website presents Lotus Singapore Group’s sectors and businesses through a more structured digital experience. 

It gives audiences a clearer view of the company’s heritage, leadership, philosophy, values and portfolio interests.

Website development, SEO, analytics setup, digital assets and CMS handover support give the team a practical base for managing content and communications.

Connected but distinct

The programme keeps Lotus Singapore Group connected to Khetan Foundation through shared aspects of the brand identity while preserving its own tone and audience focus.

The result is a clearer platform for communicating investment heritage, responsible growth and the long-term value created through both organisations.

See all news