Premium hotel brand launches first resort

17 July 2022

Premium hotel brand launches first resort with support from HK branding firm
Stepworks worked alongside The Fullerton Ocean Park Hotel team to develop this unique property’s positioning phrase

The Fullerton Ocean Park Hotel Hong Kong is Sino Hotel’s first Fullerton hotel in the city and first Fullerton resort worldwide. Stepworks was appointed to develop brand components of the luxury oceanfront property.

The collaboration began by devising a messaging framework and designing a brand identity. The property’s promise of heritage location, fun attractions and historical romance is expressed in the positioning phrase, ‘Sea, soul, stories of the Southside.’

This idea is reflected in the on-theme brand designs and collaterals produced by the Hong Kong-based international branding agency Stepworks.

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