Logo design signals change for financial brand

4 January 2023

Logo design signals change for financial brand
The new logo design puts F for Focus in the crosshairs

With more than 200,000 customers, Focus is one of Hong Kong’s leading financial advisory teams.

Following a successful collaboration to develop and launch the AGBA brand, the branding, design and digital agency Stepworks was commissioned to design a new logo for Focus.

Focus prides itself on going the extra mile for customers. The customer-centric approach constantly focuses efforts on customer needs with new technology and value-added services.

Zeroing in on a logo design that builds brand story 

Focus aims to deliver financial planning that brings positive change to customers’ lives.

The objective of the project was to develop a logo design that expresses the Focus story. The Focus logo was required to complement the AGBA parent brand, and sit well with the OnePlatform brand, also by AGBA.  

The simple, modern logo design solution, which includes Chinese characters, highlights the company’s attention to customer service and technological innovation.

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