Khetan Foundation clarifies social impact through brand and website

Khetan Foundation is a Singapore-registered charitable foundation focused on education, healthcare, enterprise and livelihood development. The philanthropic organisation is supported by the family investment business, Lotus Singapore Group.

The foundation’s work gives practical form to the Khetan family’s commitment to community uplift, connecting resources with long-term positive growth in people, institutions and society.

Khetan Foundation engaged Stepworks to refresh its brand and website as part of a wider programme with Lotus Singapore Group. 

An objective was to create related identities while giving the foundation its own tone and audience focus.

A brand that shines a light on opportunity

Khetan Foundation headlines with the idea, Where opportunity becomes impact. This frames its social impact through education, healthcare and enterprise.

The refreshed Khetan Foundation logo depicts a stylised flame representing the heart and purpose of Lotus Singapore Group. The brands’ shared design language creates a clear visual connection between both organisations. Common elements help the small, nimble family-office team manage both brands seamlessly. 

Both brands share typographical elements, while each has a distinct colour palette.

Showing impact through a clearer website

The website structure helps explain the foundation’s purpose, focus areas and community impact through a more organised digital experience.

Brand guidelines and digital assets support consistent communication across the foundation’s website and other touchpoints.

Shared origins, distinct purposes

The programme connects Khetan Foundation to Lotus Singapore Group through shared aspects of the brand identity without treating the two organisations as one.

The result gives the foundation a clearer platform for communicating structured philanthropy, long-term community work and the positive growth it aims to support.

See all news