Working closely with the KEF team, a print and online campaign was devised to promote the launch. Stepworks tested various directions to identify the message that would most appeal to the target audiences.
Testing, testing
The consumer tests of key messages were shared with select Facebook audiences and hi-fi influencers in the UK, the US and Hong Kong.
Three concepts were created, sharing the same message but differing in tone and colour to appeal to various audiences. The campaign ran in print and online channels. Stepworks’ campaign helped KEF optimise its message loud and clear to the right audience.
