is one of the world’s most respected audiophile equipment brands. Porsche Design
creates contemporary designer sportswear and accessories for the global business traveller. The two companies have joined forces to launch a collection of innovative high-end portable audio equipment with exceptional high-resolution sound.
Hong Kong branding agency Stepworks was asked to help develop a video to showcase distinctive features of the new collection. The resulting 90-second production introduced the devices with a strong graphic approach that revealed inventive aspects of the collection, accompanied by a dramatic purpose-composed soundtrack.
The KEF and Porsche Design teams applauded the resulting video. The production strikes a balance in presenting the new collection’s strengths in audio technology and design aesthetics to fans of both brands.