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KEF & Porsche Design amplified with help of HK branding agency
20 October 2016
KEF is one of the world’s most respected audiophile equipment brands. Porsche Design creates contemporary designer sportswear and accessories for the global business traveller. The two companies have joined forces to launch a collection of innovative high-end portable audio equipment with exceptional high-resolution sound.
Hong Kong branding agency Stepworks was asked to help develop a video to showcase distinctive features of the new collection. The resulting 90-second production introduced the devices with a strong graphic approach that revealed inventive aspects of the collection, accompanied by a dramatic purpose-composed soundtrack.
The KEF and Porsche Design teams applauded the resulting video. The production strikes a balance in presenting the new collection’s strengths in audio technology and design aesthetics to fans of both brands.
