International children’s NGO brand gets a little extra care from branding agency

2 April 2020

The initiative gives the Viva brand a more positive and consistent global presence

UK-based international children’s charity Viva is dedicated to changing more children’s lives to fulfil their God-given potential.

The NGO builds and supports networks that unite grassroots churches and organisations dedicated to children’s welfare. Viva’s work alleviates the adverse conditions many children face, providing them with new opportunities and bringing hope to situations of fear.

Viva recently joined hands with Hong Kong-based branding agency Stepworks for a brand building project.

The aim of the collaboration was to express the essence of Viva’s mission more effectively to its diverse global audiences. 

The team also sought to enhance its corporate identity and design elements to better engage partner networks and donors. Raising an NGO’s appeal and recognition among stakeholders opens doors and smoothes connections.

Celebrating a global mindset

The initiative commenced by developing a strategic message framework in the form of a brand model. At the core is Viva’s brand DNA: Change more children’s lives more effectively. This expresses Viva’s multiplier effect on the organisations it unites.

The brand model informed various design changes, including an evolved logotype with improved readability for audiences to whom English is a foreign language. 

The Viva-Stepworks team also created a vibrant joyous design language expressing positive hope and the vitality of the NGO’s meaningful work.

Meaningful teamwork 

Colourful supporting graphics of overlapping oval shapes were derived from the logo to reflect Viva’s collaborative approach.

The team went on to develop examples of how to apply the refreshed brand elements in various collaterals and digital channels such as social media.

The brand refresh equips Viva to share its message more effectively and ultimately bring positive change to more children’s lives.

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