Hospital and branding agency birth new campaign

7 May 2021

Matilda International Hospital is Hong Kong’s leading private healthcare service provider. Established 1907, the hospital is renowned for its women’s health and maternity care.

Matilda’s management team required a publicity campaign to introduce its expanded maternity services and reach new audiences. Following previous successful collaborations, the hospital teamed up with branding and digital design specialists Stepworks.  

Attention mothers-to-be 

The Matilda/Stepworks brand builders reasoned an image of a beautiful newborn would catch the eye of an expectant mother. They thus developed a campaign centred on an image of a baby.

The message simply invited audiences to Get a little love from Matilda. A brief description of the services and call-to-action encouraged a response.



Putting a little love into the campaign 

Matilda has a well-deserved reputation for its warm, caring service. Typography handmade from real applique aimed to reflect the Matilda approach.


The campaign ran in digital media, print advertising and out-of-home channels.

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