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Stepworks designed a tradeshow booth in Hong Kong for premium personal organiser brand Daycraft that really opened visitors’ eyes.
To attract attention and highlight Daycraft’s brand message of “make my day”, the booth resembled a stack of giant books collapsing onto a giant desk.
Daycraft’s debut booth in Hong Kong Gifts and Premium Fair’s prestigious Hall of Fine Design, achieved the desired impact. Many visitors made comments to the effect that they, no longer perceived Daycraft as being just an OEM manufacturer.
The exhibition of the Daycraft range attracted much attention, with tradeshow delegates having their photos taken alongside the giant books.
The show, which ran from 27 to 30 April 2013, firmly positioned Daycraft as an innovative brand, and showcased Stepworks’ abilities in Hong Kong as a tradeshow booth designer.
