New brand and website for the extraordinary adventurer Rob Lilwall

11 February 2020

Refreshed branding amplifies Rob’s personal brand as an ordinary man capable of extraordinary things

Global explorer, author and motivational keynote speaker Rob Lilwall partnered with the Hong Kong branding agency Stepworks to boost his personal brand.

Stepworks developed a brand strategy, brand identity and upgraded website to elevate Rob’s status in the highly competitive international public speaker scene.

Setting the stage

Rob is your average guy who adopts helpful mindsets to overcome tough challenges. This simple truth formed the core message of Rob’s personal brand strategy: he’s the (extra)ordinary adventurer.

From the brand strategy, branding agency Stepworks developed a flexible brand identity applied to Rob’s press kit and other promotional materials.

Inspiring more people

Stepworks also enhanced Rob’s personal website – including a copywriting and SEO strategy – to attract relevant audiences and drive conversions for inviting Rob to speak at events.

“I’ve been on many tough journeys by bicycle and on foot – through tundra, jungle, desert and warzone. But getting my brand right was more challenging than I could have imagined – a whole different kind of adventure,” says Rob.

“Luckily the creatives at Stepworks were with me every step of the way – through the valleys and over the mountains. My new brand looks extraordinary.”

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