Branding agency Stepworks unveils campaign for Hong Kong/Japanese brand crossover

22 January 2013

The Daycraft Handy pick Collection is a brand remix that combines the classic refill organizers first popularized by Daigo 35 years ago in Japan, and the best-selling Signature series of diaries and accessories by Daycraft of Hong Kong.

Stepworks developed a launch campaign, which included a website, video, print and online elements.

The flexible nature of the new organizer was illustrated with creative that depicted objects that took a collection of objects that need organizing and mixed them in a blender.

The campaign featured a dynamic one-page website at handypick.hk.


See all news

Let’s talk

Ask us how we can add value to your business.

[email protected]
+852 3678 8700

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong

Or use our enquiry form

Sign up for Wholehearted Brand Building – a practical how-to series designed to help you get more value from your brand

Please note our website is not optimised for your browser

Don’t worry, it's still viewable (sort of). But your experience would be improved if you update your browser.