MATRIX Industries, a materials science startup in Silicon Valley, partnered with Hong Kong branding agency Stepworks to develop the website for its brand of thermoelectric smartwatches, the PowerWatch.
The website development took place before the crowdfunding launch for MATRIX’s latest smartwatch, the PowerWatch 2. The site helped to raise awareness of the PowerWatch 2, direct visitors to MATRIX’s crowdfunding page, and also build on PowerWatch’s brand identity.
Fit to survive
A key objective of the site development was expressing all the products under a consistent theme. Based on MATRIX’s consumer insights and existing media assets, Stepworks conceived the theme of survival as the creative strategy to connect with its audience.
Stepworks conveyed the survival theme with playful copywriting and a rugged design language. Clear specifications and product pages helped visitors compare features across the PowerWatch range and buy direct from the site.
Surviving the test of time
During the period of crowdfunding, the features of PowerWatch 2 were prominently displayed on the site’s homepage. The homepage drove visitors to MATRIX’s crowdfunding page on Indiegogo. Within the first day of the month-long crowdfunding period, MATRIX exceeded its financial target.
Stepworks previously partnered with MATRIX to develop its own corporate brand and website design and development. You can read more about the project here.
