Beloved Ah Po off the leash again for General air-conditioning

7 May 2018

Ah Po is a fluffy good-natured chow chow dog who has become a respected connoisseur of air-conditioning in Hong Kong. He recently returned from his winter break to try General air-conditioner’s compact window split type machines for the brand’s summer campaign.
 
For this campaign Ah Po co-starred with Hong Kong actor Baby John. The pair appeared in TV spots that showed them playing a game to highlight the advantages of General’s innovative window-mounted machines. The campaign also rolled out on social media along with a making-of video. In around three weeks the Youtube videos attracted over 100,000 views. The popular pair also appeared in print, outdoor and POS media.
 
A Fujitsu brand, General air-conditioners have kept Hong Kong people in the comfort zone since 1974. Created by Hong Kong branding agency Stepworks, Ah Po makes a regular appearance in early summer to remind Hong Kongers that quiet, powerful General air-conditioners can cool a room down fast.
 


See all news

Let’s talk

Ask us how we can add value to your business.

[email protected]
+852 3678 8700

19/F, LKF 29
29 Wyndham Street
Central, Hong Kong

Or use our enquiry form

Sign up for Wholehearted Brand Building – a practical how-to series designed to help you get more value from your brand

Please note our website is not optimised for your browser

Don’t worry, it's still viewable (sort of). But your experience would be improved if you update your browser.