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Beloved Ah Po off the leash again for General air-conditioning
7 May 2018
Ah Po is a fluffy good-natured chow chow dog who has become a respected connoisseur of air-conditioning in Hong Kong. He recently returned from his winter break to try General air-conditioner’s compact window split type machines for the brand’s summer campaign.
For this campaign Ah Po co-starred with Hong Kong actor Baby John. The pair appeared in TV spots that showed them playing a game to highlight the advantages of General’s innovative window-mounted machines. The campaign also rolled out on social media along with a making-of video. In around three weeks the Youtube videos attracted over 100,000 views. The popular pair also appeared in print, outdoor and POS media.
A Fujitsu brand, General air-conditioners have kept Hong Kong people in the comfort zone since 1974. Created by Hong Kong branding agency Stepworks, Ah Po makes a regular appearance in early summer to remind Hong Kongers that quiet, powerful General air-conditioners can cool a room down fast.
