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24 January 2025
During this episode of The Close, Carolyn Wright spoke with Stephen Barry, Managing Partner of Hong Kong and Singapore branding agency Stepworks.
Stephen shared his ideas about the importance of getting a brand refresh right for a company.
The conversation began with the role of branding in business and how the services of a branding agency are valuable for organisations facing change.
Stephen pointed out how branding is like sleep. A good sleep supports good health and performance. Effective branding does the same for a business.
Step-by-step works
During the 10-minute episode Stephen succinctly discussed the value of a methodology in a branding project and factors related to ensuring successful outcomes.
His point about the importance of a brand’s website segued into a discussion of how the stakeholder journey was the key to managing the plethora of digital channels available today.
In response to a question from Carolyn, Stephen shared a list of top tips for organisations seeking to invest in their brands.
They also discussed success metrics and trends.
Despite its briefness, anyone curious about the branding process will almost certainly get some value from this encounter.
Listen to this episode of The Close here
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