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Gaw Capital celebrates 20th anniversary with refreshed brand
26 May 2025
Gaw Capital's new logo symbolises the evolution, adaptability and inclusiveness of their approach
Hong Kong-based investment firm Gaw Capital, recruited Stepworks to align its brand expression with its business strategy.
Marking two decades of success, the changed brand signals the evolution of a real estate-focused business into a global multi-asset investment management firm.
A studied approach
The Gaw Capital and Stepworks brand building team worked to sensitively update perceptions of the firm while elevating brand touchpoints.
The process kicked off with research to ascertain the competitive environment.
After analysis, a new visual identity was created to reflect the firm’s forward-thinking ethos and signal its ambition to lead in the dynamic global investment landscape.
The refreshed brand retains its original values of passion, responsibility and creativity.
Tooled up to support business change
The Gaw Capital team rolled out their realigned brand across a range of touchpoints in English, Simplified Chinese and Traditional Chinese.
Gaw team members are based in various locations worldwide. An internal launch deck brought them up to speed.
With detailed guidelines covering brand strategy, brand messaging, brand architecture, brand design and a library of templates, the team is equipped to deploy the new brand consistently and cost-effectively around the world.
The comprehensive branding initiative supports continued engagement with stakeholders including institutional partners, sovereign wealth funds and top-tier talent across global markets.
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