“Accessorize all accessories!” That’s the rallying cry for new mobile accessory fashion brand Sparkalista that’s being rolled out in the US. 

 

Sparkalista offers a range of fashion forward accessories for mobile devices, including cell phone and tablet cases, headphones and earphones and more.

 

The youth-targeted brand focuses on delivering high performance at an affordable price. Sparkalista gives young American fashionistas the opportunity to extend the look to their most prized possessions – their mobile devices.

 

Hong Kong-based branding agency Stepworks developed the brand name, product names, logo, key messages, catalog, website, product design and other launch elements. 

 

The project represents a textbook case in globalisation, with products made in China, carrying a brand developed in Hong Kong for audiences in the United States.