Digital-first brand is good for people and planet

28 April 2022

GOODS-CO is an initiative from St. James’ Settlement with support from The Hongkong Bank Foundation.

The resources matching platform gives people with unwanted goods the opportunity to share them with Hong Kong NGOs and those who need them.

In addition to supporting NGOs, the platform encourages a sharing culture and helps to reduce waste in landfills.

The GOODS-CO platform includes a public-facing app, a channel for businesses to share goods, and a pathway for NGOs, and people, to receive and distribute goods.

GOODS-CO also organises the logistics of moving the goods around, which also provides additional employment opportunities.

Specialist social enterprise branding firm

Hong Kong NGO branding agency Stepworks was engaged to work with GOODS-CO to develop various aspects of the brand and app launch.

The deliverables ranged from brand strategy, key messages and logo development, to launch and outreach campaign items, including eDM, posters, a backdrop and videos. Stepworks was also responsible for the GOODS-CO app interface design.

The team devised the messaging around the idea of Goods for Good. A distinctive design language featuring friendly, quirky graphics gives the platform an instantly recognisable appearance.

The GOODS-CO, Stepworks, and app developer teams collaborated successfully to ensure the project was launched with maximum impact on schedule.

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