Design consultants produce a progressive brand identity for a progressive community

5 September 2019

This dynamic logo reflects the attitude and enthusiasm of the ambitious business community it represents

BLW is a membership-based learning and referral network, active in Hong Kong, Singapore and Shanghai. The BLW community connects ambitious and accomplished professionals from all walks of life. As a community of business leaders creating shared-value, BLW members radiate a reciprocal spirit of encouragement. 

A distinct brand design was sought to help distinguish BLW from other noteworthy business networking groups in the region. 

Shaping up

As the design consultant, Stepworks sought to express the spirit of BLW’s function of connecting leaders from different walks of life. This resulted in a dynamic digital logo design that connects different shapes to reveal the organisation’s name. 

BLW founder and CEO, Dennis Tang, reported the rebrand was enthusiastically received by their community. Mr Tang was confident that the volume of potential new membership enquiries will also benefit as a result of the refreshed brand design.  


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