Previous
4 September 2019
5 September 2019
BLW is a membership-based learning and referral network, active in Hong Kong, Singapore and Shanghai. The BLW community connects ambitious and accomplished professionals from all walks of life. As a community of business leaders creating shared-value, BLW members radiate a reciprocal spirit of encouragement.
A distinct brand design was sought to help distinguish BLW from other noteworthy business networking groups in the region.
Shaping up
As the design consultant, Stepworks sought to express the spirit of BLW’s function of connecting leaders from different walks of life. This resulted in a dynamic digital logo design that connects different shapes to reveal the organisation’s name.
BLW founder and CEO, Dennis Tang, reported the rebrand was enthusiastically received by their community. Mr Tang was confident that the volume of potential new membership enquiries will also benefit as a result of the refreshed brand design.
4 September 2019
hello@stepworks.co
+852 3678 8700
Or use our enquiry form
702, LKF 29
29 Wyndham Street
Central, Hong Kong