Healthcare market management specialist, DCH Auriga
connects care solutions providers with physicians and patients across eight Asian countries. The company was formed after DCH acquired the operation from Li & Fung. Hong Kong-based branding and marketing agency Stepworks helped DCH Auriga relaunch with a brand new website and launch communications campaign following the recent acquisition.
Through a series of brand touchpoints, DCH Auriga successfully affirmed its strength as a leading healthcare-focused integrated market management company in Asia.
Stepworks helped DCH Auriga develop messages that express the company’s youthful, innovative, can-do approach. This is expressed in the positioning phrase, “Challenge accepted”.
Key visuals and design language were developed for the launch, and rolled out via a website, launch video and print templates and collaterals.
Thanks to the branding expertise of Stepworks, DCH Auriga’s clearer positioning helps healthcare professionals to join the dots and understand the bigger picture.
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