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SGS seeks CSR branding specialist for major strategic China repositioning
28 February 2011
SGS is one of the world's largest providers of inspection, verification, testing and certification services.
Seeing sustainability developing into a major driver of growth in the region, the company sought a strategic repositioning of their brand in Greater China to reflect their leadership in Corporate Social Responsibility (CSR).
Stepworks essentially back-engineered the SGS name into Sustainable Growth Solutions, devised an appropriate image language and developed key messages and a launch campaign to kickstart the required change.
The campaign also expressed the notion of People Planet Profits, to convey how SGS helps organisations achieve a mindful balance in their operations.
“With CSR is playing an increasingly important part in corporate life, Stepworks’ CSR branding services are a valuable asset for our clients,” said Stepworks Design Director Eric Chan.
