28 February 2011
SGS is one of the world's largest providers of inspection, verification, testing and certification services.
Seeing sustainability developing into a major driver of growth in the region, the company sought a strategic repositioning of their brand in Greater China to reflect their leadership in Corporate Social Responsibility (CSR).
Stepworks essentially back-engineered the SGS name into Sustainable Growth Solutions, devised an appropriate image language and developed key messages and a launch campaign to kickstart the required change.
The campaign also expressed the notion of People Planet Profits, to convey how SGS helps organisations achieve a mindful balance in their operations.
“With CSR is playing an increasingly important part in corporate life, Stepworks’ CSR branding services are a valuable asset for our clients,” said Stepworks Design Director Eric Chan.
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