Clifford Chance celebrates 30 years in Hong Kong with a community focused integrated campaign

11 January 2011

To mark their 30th birthday as one of the city's leading international law firms, Clifford Chance turned to Stepworks to help express their 30 for 30 on 30 charity initiative.

Reflecting the local understanding and expert involvement of Clifford Chance in multiple areas of the city's business landscape, Stepworks developed an integrated campaign centred on the notion of 'Celebrating 30 years as part of the fabric of Hong Kong'.

The idea was communicated through many levels of execution. Components included a bilingual custom logo, web and print advertising, internal communications, and invitations and giveaways for a client and press event.

The above-the-line message highlighted the firm's community commitment in giving $30,000 to 30 local charities to mark this milestone.

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