Branding project recharges green energy innovator

Headquartered in Europe, GEO applies Chinese expertise and global capital to manufacture battery materials at scale.

To support its rapid global development, GEO teamed up with Stepworks to build a comprehensive brand identity system and new website. 

The brand initiative aimed to extend its existing logo into a complete design language.

The project also aimed to refine GEO messaging to better engage with global audiences, including customers, potential talent and investors. 

Aligning image and ambition

Deliverables included a full suite of brand application materials such as stationery, digital templates, marketing collateral and presentation decks.

Expressed with clear messages, images, infographics and chart-building elements, the team positioned GEO as a professional, well-capitalised and fast-growing energy innovator.

Supporting items included branded signage, newsletter templates, ad design template and festive-themed promotional items.

Stepworks also developed brand guidelines and provided brand asset files to support internal rollout and future brand development.

A website that signals value

The GEO / Stepworks team restructured and rewrote the Green Energy Origin website to improve clarity and audience engagement.

The scope included sitemap development, wireframes, copywriting, interface design, infographics and illustrations. The multilingual site was deployed with CMS training and documentation.

Positive energy around the world

Strong cooperation between GEO and Stepworks teams in Europe and Asia ensured successful completion of the project.

The new brand identity, website with SEO recommendations and other tools were well-received by key GEO stakeholders. 

GEO is equipped for future growth with all the brand tools necessary to continue building a confident and consistent brand presence.

 

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