17 November 2021
1 September 2021
KeyTech has led Asia in door hardware solutions since 1987. The company has introduced numerous innovations. As Hong Kong’s first full member of the Guild of Architectural Ironmongers, KeyTech helped develop quality and formal oversight for the sector across the region.
Architectural ironmongery keeps a building safe and secure. It requires deep technical understanding, high integrity and meticulous attention to detail. Aesthetics and durability are also crucial. Door hardware contributes significantly to the value of any building.
A fresh brand to highlight a fresh service
KeyTech realised that technical understanding, design skills and attention to detail are also essential in landscape architecture. It extended its successful consulting, product implementation and maintenance methodology to ecoscaping products.
To advance understanding of its change, the company engaged branding and digital design agency Stepworks. The objective was to revitalise the KeyTech corporate identity and develop a new website to showcase its offering.
From brand strategy to logo and website design
The project began with the KeyTech and Stepworks working together to develop a brand strategy and key messages. These informed the new corporate identity and logo.
A key insight centred on KeyTech’s reputation for quality and successful outcomes. Developers, architects and builders who work with KeyTech needn’t worry about door hardware or ecoscaping products. KeyTech’s new positioning phrase Unlock peace of mind spotlights this idea.
Unlocking peace of mind
KeyTech launched their changes with a team training component and print advertising in a prominent trade journal.
The collaboration developed genuine synergy between the meticulous KeyTech team and Stepworks’ wholehearted approach.
The new corporate identity, logo and website enables all stakeholders to quickly understand KeyTech’s exceptional value.
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17 November 2021
10 August 2021