Singapore tech startup rebrands with clearer value proposition

Singapore-based Prizm Optics has developed unique patented lenses that dramatically expand a video camera’s field of view, and reduce the number of cameras needed.

Comprising integrated hardware and AI, the invention promises a number of significant benefits to manufacturers of video-based systems.

The company recently teamed up with branding agency Stepworks to fine tune the brand strategy, upgrade the brand identity and help get the message out.

Conveying a clear vision with effective messages

The team began by researching other brands targeting B2B aeronautical, automotive, defence and security equipment manufacturers.

It became evident that Prizm Optics’ sophisticated products needed to be presented as simply and directly as possible. This required a combination of text, images and easy-to-understand use cases.

The brand identity was built on the benefit-driven positioning phrase More vision, less camera, and a graphical device inspired by the breakthrough lens.

 

On brand, on message, online

The refreshed brand identity spearheads a new website that explains the functions and benefits of Prizm Optics’ products. 

With an eye on expansion, the single-page website is structured with SEO best practices and navigation flow that can be expanded into a comprehensive digital resource.

Prizm Optics delivers value by enhancing our ability to see more, understand more and act with greater confidence. 

The brand building collaboration has resulted in an identity that expresses this business philosophy. 

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