29 October 2021
24 June 2022
French-based Guerbet is a world leader in medical imaging technology. Seeking deeper engagement and awareness in the Asia Pacific, the company decided to launch a radiology art contest open to healthcare professionals in the region.
Requiring a branding expert and digital development partner, the Guerbet team engaged Stepworks to conceptualise and produce the digital campaign assets.
A productive partnership
Starting from scratch, the Guerbet-Stepworks team designed a complete competition that was named RadArt Gallery (Radiology+Art).
Deliverables included the campaign strategy, name, key visual and messaging, website UX and UI, website coding with membership registration, gallery and ecommerce, and an eDM launch campaign
The RadArt Gallery website is designed to be rolled out in three stages – call for entry, judging and winner announcement.
An ecommerce component enables charity sales of RadArt souvenirs. Sales of these and donations support Make-A-Wish International.
Tightly enmeshed with the entire campaign, the eDM outreach comprised a number of emails to healthcare professionals.
The RadArt Gallery by Guerbet project reveals the value companies can create by working with a branding firm that integrates strategy, design and digital.
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