Brand building where human and AI meet

9 March 2021

Insights from PowerArena’s artificial intelligence solutions allow engineers to significantly raise the output of production lines. The system works through a combination of video cameras, machine learning algorithms and high powered computer systems.

PowerArena teamed up with brand building and digital agency Stepworks to explain its solutions. The collaboration involved upgrading its corporate identity and developing a new website.

Precision targeting

The audience for PowerArena solutions are engineers and factory owners operating labor intensive production lines. At a certain point it becomes impossible to raise efficiency gains on these lines. Bottlenecks and other blockers are extremely difficult to identify through observation alone. 

Video and machine learning give engineers data-driven insights identifying friction points that can be improved. Over a few months these improvements can add up to huge savings and efficiency gains.

Video loops add clarity to PowerArena’s compelling story
Video loops make it easier to understand PowerArena’s compelling offering


Refreshed brand and new website

The PowerArena and Stepworks team developed a brand model that explained the value of the system in key messages. The brand model informed a new corporate identity built on elements of machine learning. It also guided the development of a new website. 

The positioning phrase Human performance AI enhanced is the key idea behind the brand messages. The logo and corporate identity illustrates this idea with thoughtful graphics. Designed to engage a variety of stakeholders, the new PowerArena website amplifies and explains the brand, and encourages visitors along the path to fulfillment.

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