Effective aviation branding and website gets regional operator off to a flying start

27 March 2012

Rising wealth in Asia is propelling a strong demand for private jets and helicopters. As a result, competition is heating up in this sector as various players rush to cash in.

Seeing opportunity, major US aviation investor Seacor and Chinese aviation services leader Avion Pacific joined forces to launch Asian Sky Group (ASG).

The company sought to differentiate itself from the many new and lesser experienced business aviation consulting firms in the region, and engaged Stepworks to develop its brand, expressing its high quality regional services and global network.

The first tangible result of this relationship is a smart new corporate identity and engaging website that delivers a comprehensive awareness of Asian Sky Group's offering.

Stepworks will continue to work with Asian Sky Group to build its profile. The branding and marketing communications specialist's objective is to help busy people searching for a reputable, reliable, deeply experienced operator of private aircraft services to find Asian Sky Group.


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