Asia Marketing Network (AMN) is a new agency alliance operating across Japan, Singapore, mainland China and Hong Kong. 

The network of independent marketing agencies offers on-the-ground expertise in global marketing campaign development and deployment.

In pole position for several months, AMN got greenlit when two of the world’s top five agency holding companies announced a merger in December 2024.

Independents’ day

Every merger of a big marketing/communications holding company is inevitably marked with headcount cuts and local rationalisation.

Economies of scale gained by these mergers are offset by loss of talent diversity, distraction and culture shock.

Networks of diverse independent agencies can fill the value gap with the services, expertise and accountable leadership essential for effective marketing.

For under-served brand builders in Asia

Asia Marketing Network (AMN) is an alternative to the consolidated yet fraying structures of global agency groups. 

The network integrates the skills of like-minded experienced independent agencies. Clients benefit from their flexible, responsive and results-driven approach.

Each AMN agency brings a specialised focus:

Current Asia – A data-driven digital marketing firm offering content marketing, CRM solutions and performance analytics, ensuring brands make informed marketing decisions with measurable outcomes.

Eat Creative – A Tokyo and Hong Kong agency with expertise in cross-cultural branding, content creation and market entry strategies that help global brands localise effectively in Asia.

GTE Digital Marketing – A data-driven provider of marketing technology that applies market operations services and data analysis to achieve online customer acquisition and sales conversion.

Stepworks – A Hong Kong and Singapore branding agency known for its strategy-led brand development, messaging frameworks, digital-first solutions and design-driven storytelling.

AMN delivers benefits to clients seeking services in specialist Asia niches.

The alliance allows brand owners to navigate Asia’s diverse business landscape with confidence. The result – culturally relevant and commercially effective outcomes delivered from key Asian cities.

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Or check out the Asia Marketing Network website

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