Stepworks’ latest post in its sector branding series looks at corporate-level property developer branding.

Property developers understand branding because they must brand individual projects.

Individual property branding is literally set in stone for the lifetime of the development. Unless the developer has been particularly prescient as a startup, it will almost certainly need to adjust some aspects of its original branding as time goes on.

This article looks at how a startup developer may approach its corporate brand to maximise long-term value.

It also examines the steps a mature property developer could take, should it be considering a corporate brand revitalisation initiative.

Read the article: Guidelines and strategies for property developer corporate branding

See all news