A successful maiden voyage for new visitor attraction

First Stepworks advised on and developed key aspects of the TramOramic Tour and brand. Next we worked with the Tramways team to develop a successful launch campaign for the service.

The TramOramic Tour was first unveiled to local dignitaries, media and key tram social influencers at a branded event. Campaign elements included special golden ticket souvenirs, digital, outdoor and trade media print advertising.

Working closely together, the Tramways and Stepworks team achieved a strong identity across all service components.