A leading Asia asset manager with USD30 billion AUM, PAG is little known outside the global financial and investment sector. In spite of its low key approach, the company is an impressive success story and operates with rigorous integrity.
The relatively young company had prioritised business development before branding. Its website reflected this, giving first-time visitors an inaccurate perception of the company.
After working together to define a brand model and key messages, Stepworks designed and developed a new website for the firm. The refreshed website was structured to be more informative and focused on user needs.
Corrected first impressions – Website visitors unfamiliar with PAG now instantly experience a positive impression of a high quality, world class business.
Engaging UX & UI – The meticulous approach to navigation and information architecture gave visitors an easier, more rewarding experience.