中

A clinical approach to healthcare identity

Taking the lead in Hong Kong hospital branding

Established in 1907, Matilda International Hospital is a leading healthcare service provider and world class private hospital in Hong Kong. Matilda has a long tradition of leadership and bringing innovation to healthcare in Asia.

Matilda commissioned Stepworks to create an identity that expressed its premium global standards, and provide a foundation for future communications initiatives. The objective was to align the hospital’s corporate identity with its strong reputation for staying at the forefront of medical advancement.

Value created

Leadership asserted – The hospital’s new brand amplifies its modernity and celebrates its rich history. It encourages Hong Kongers to take a fresh look at its overall offering.

Clear differentiation – The simple, confident, contemporary design sets Matilda apart from the staid, dated formality of most Hong Kong hospital branding.

Photo of Matilda Hospital's old logo on the left & the new logo design on the right
Modern, simple and friendly, the new logo is inspired by the hospital’s location atop the iconic Victoria Peak
Graphic of supporting element of new Matilda logo that represents their values
Graphic of supporting element of new Matilda logo that represents their values
Graphic of supporting element of new Matilda logo that represents their values
Graphic of supporting element of new Matilda logo that represents their values
Graphic of supporting element of new Matilda logo that represents their values
The logo symbol can be adapted into icons visually expressing relevant concepts, and applied as a supergraphic
Photo of a person under Matilda Hospital's rebranded umbrella
Photo of a road sign for Matilda Hospital with their new rebrand logo
Photo of a minibus with Matilda Hospital's rebrand

Related work

Let’s talk about building your brand

hello@stepworks.co
+852 3678 8700

Or use our enquiry form

702, LKF 29
29 Wyndham Street
Central, Hong Kong

Get Wholehearted Brand Building – regular insights via email