Elevating perceptions of a global financial institution

Going forward, tools for better brand building

The brand initiative included a collection of valuable communication tools. Among them was a premium information and gift package to welcome new customers.

An on-brand presentation deck template gave the ICBC team clear directions for slides, charts and graphics. 

The toolbox included brand guidelines to help collaborators achieve the consistency essential to convey an image of premium value.

ICBC new customer experience

When closed, the elegant welcome kit displays the logo motif in red

Value created

Customer wow – The premium gift pack was carefully selected to appeal to the bank’s VIP clients.

Brand toolbox – Along with the guidelines the Stepworks team produced easy-to-adapt templates of corporate stationery, presentation templates and other collaterals.

Marketing support – Brand assets are easily available to all relevant parties via a secure brandsite.

ICBC new customer luxury welcome gift

ICBC premium for new customers

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