Security Notice: Stepworks never requests payment for employment or offers jobs on messaging apps. All official communications will come from an @stepworks.co email address.
Simple isn’t easy. The development process for Tramways’ corporate identity involved many months of research and experimentation.
Numerous parties were involved and multiple directions were considered.
Out of the deliberate process came the final logo and associated graphics. The corporate identity expresses the brand DNA with balanced emotion.
Brand guidelines mandate the correct application. The Tramways team became deeply involved in the new brand rollout as it was applied to every aspect of the organisation. Through this process they were made aware of the parent company’s commitment to the service.
Raised team morale – The brand relaunch sparked enthusiasm among the entire Tramways team, from workshop technicians and motormen to senior managers.
Strengthened perceptions – The refreshed brand is a tangible expression of the many innovations introduced by the network operator to streamline and modernise the service.
“The narrow gauge double-decker tram holds a special place in the hearts of Hong Kongers, and the new logo beautifully reflects our DNA, which showcases Hong Kong craftsmanship at its best.”
Emmanuel Vivant, Managing Director
Hong Kong Tramways
Hong Kong
702, LKF29
29 Wyndham Street
Central
+852 3678 8700
Singapore
160 Robinson Road, #14-04
Singapore 068914
+65 6668 7233