Protecting and progressing HK’s beloved trams

In operation since 1904, Hong Kong’s trams are an essential part of the Hong Kong experience.

Affectionately known as Ding Dings, they are both a valuable public transport service, and a treasured icon of a remarkable city.

Ding Ding network operator Hong Kong Tramways teamed up with Stepworks to create previously untapped value from their brand.

Value created

Increased visibility – The branding initiative included a comprehensive signage system designed to cut through Hong Kong’s legendary visual clutter.

Stronger affinity – Many Hong Kong people and visitors have expressed their love for the revitalised brand. It helps entrench the trams as indispensable to the city.

New IP opportunities – The brand is designed to facilitate licensed merchandising and crossover opportunities.The integrity of Tramways’ intellectual property is protected by detailed usage guidelines.

The old logo dates back to 1974