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Bioscience pioneer solves business challenge with branding
Established in Hong Kong in 2006, molecular diagnostics (MdX) pioneer DiagCor invented flow-through hybridization technology. The company leads the market in mid-resolution DNA analysis.
DiagCor goes to market with innovative products, exceptional services and a talented young team. However they were missing opportunities. Inconsistent branding made the company appear under-resourced. Incoherent communication materials inadequately explained the advantages of their highly technical products.
Some potential customers even believed the company was a low price copycat of the world-beating technology it had developed in-house. The company engaged Stepworks to correctly present them as an innovator with premium offerings.
Accurate positioning – DiagCor’s brand image was reworked to accurately position the company as a global leader.
Raised morale – Many DiagCor team members commented how the refreshed brand gave them a renewed sense of pride and purpose.
Increased perceived value – DiagCor’s premium brand image raised the companies credibility online and in key trade shows competing against much larger players.
hello@stepworks.co
+852 3678 8700
Or use our enquiry form
702, LKF 29
29 Wyndham Street
Central, Hong Kong