hello@stepworks.co
+852 3678 8700
Or use our enquiry form
702, LKF 29
29 Wyndham Street
Central, Hong Kong
OEM manufacturer grows a global brand
The Daycraft brand building project included a set of brand guidelines that created the right conditions for business growth.
The brand DNA, Make my day became a benchmark for product development. Products were developed via an intense group ideation process. Only a prototype that was felt could “make someone’s day” was market tested.
The “make my day” approach was extended across all brand communications, including trade show exhibition booths and consumer promotions.
Effective results – The strong underlying foundation of the brand allowed the business to record steady ongoing growth.
Consistent quality – Precisely defining the parameters of the brand reinforced its premium positioning.
Strong product pipeline – Guided by brand and led by designers, Tai Shing was able to consistently produce innovative new products that were welcomed by its market.
Partnership opportunities – Daycraft’s premium approach led to a rewarding collaboration with Japan’s market leader in organiser products.
“Thanks to our close and rewarding partnership with Stepworks, I achieved my lifelong ambition of Daycraft becoming a premium global brand.”
Terence Ku, Chairman
Tai Shing Diary Limited
hello@stepworks.co
+852 3678 8700
Or use our enquiry form
702, LKF 29
29 Wyndham Street
Central, Hong Kong