Integrating sales growth and brand building

Daycraft, by Tai Shing Diary, offers a textbook example of how a manufacturer can methodically build a premium global consumer brand.

Key to the process is a clear understanding of the opportunities, and developing products that appeal to the right people.

Over the years Stepworks developed many Daycraft campaigns and marketing initiatives. We’ve helped with new product development, ad-hoc campaigns, B2B initiatives and much more.

All campaigns and product developments were devised to achieve predetermined objectives. These are supported by a set of carefully crafted messages that relate an ongoing brand narrative in a consistent tone of voice.